Cisco Flip Camera Demise Linked to iPhone, Android Smartphone Popularity
15.04.11
Cisco April 12 bid adieu to its Flip camera affair, shuttering the unit roughly two years after paying $590 million for Flip maker Notional Digital in March 2009. At that time, Cisco appeared to be acquiring a red-hot consumer electronics cast that had sold more than 2 million Spartan video cameras with switchblade USB jacks for undisturbed connections to port video to Windows and Mac computers. Flip cameras started stinting in 2006 and got smaller in 2008, with the introduction of the Flip MinoHD, which swiftly video at a 720p resolution. "The acquisition of Pure Digital is key to Cisco's procedure to expand our momentum in the media-enabled qualified in and to capture the consumer market transition to visual networking," Cisco said at the at the same time of the deal. Indeed, Flip video cameras commanded almost 22 percent of U.S. camcorder merchandise share through February, and brought Cisco $317 million in sales. Yet Cisco CEO John Chambers said the Theatre troupe intends its remaining consumer offerings to advance its larger commercial offerings of core routing, switching, services, cooperation, architectures and video transmission. But why didn’t Flip prove to be a crave-term success for Cisco? Blame it on Apple's iPhone and a slide of high-end Android smartphones that have come to the board with the ability to capture and play video in 1080p trait. In this slide show, eWEEK runs through some of the gadgets ethical for Cisco’s giving up on the Flip camcorders.
Source: eWeek